Oxygen is now a crime destination that promises a consistent, yet unique and differentiated, quality experience to fans of the genre. To visually capture the essence of the new channel, Oxygen partnered with Trollbäck+Company to rebrand from logo design to re-skin the entire on-air and off-air look.
Oxygen provided a creative brief and clear visual direction with mood boards and references for inspiration to the agency. During the production, I lead the project by making crucial decisions and giving feedback on the details of hundreds of motion assets on a daily basis. Internally I made presentations across the network and guided them through with the style guide, ensuring the design and its toolkit worked property and beautifully.
The Oxygen is now recognized explicitly as a crime network, with its new striking visual identity. The channel experienced a 51% increase in viewership to make it the fastest-growing cable entertainment network.